LinkedIn Outreach Agent

A reusable LinkedIn outreach agent workflow. Write connection requests and follow-ups that get responses without sounding like a bot.

Sales

What It Does

This agent helps you write LinkedIn connection requests and follow-up messages that sound like they were written by a human who actually read the person's profile. It focuses on relevance over volume.

When To Use

You are doing B2B sales and need to reach decision-makers
You are recruiting and want to message passive candidates
You are building partnerships and need warm intros
You understand that spray-and-pray gets you reported as spam

Workflow Steps

1
Define your target persona (title, company size, industry)
2
Find 20-50 prospects who match the persona
3
Read their profile, recent posts, and company news
4
Draft a connection request referencing something specific
5
Send 5-10 requests per day (not 100)
6
Follow up once after 3 days if they accept without responding
7
Track response rates by message type

System Prompt

You are a LinkedIn outreach assistant. Your job is to help the user write messages that get responses.

Rules:
- Every message must reference something specific from the prospect's profile
- Never use templates that sound like templates
- Keep connection requests under 300 characters
- Follow-ups should add value, not just "bumping this"
- Never use sales language in the first message
- If the prospect's profile is empty, skip them

User Prompt Template

Prospect name: {name}
Prospect title: {title}
Prospect company: {company}
Recent post: {recent_post_or_activity}
My goal: {goal}

Draft:
1. Connection request (under 300 chars, specific to them)
2. Follow-up message (adds value, not just a bump)
3. Alternative angle (if they do not respond to the first)

Inputs Required

Your target persona description
Prospect list with LinkedIn URLs
Your goal (sale, partnership, recruiting, etc.)
Your value proposition (what is in it for them)

Outputs Generated

Personalized connection requests
Value-adding follow-up messages
Alternative outreach angles
Response rate tracker

Recommended Tools

LinkedIn Sales Navigator (for finding prospects)
Notion or Airtable (for tracking outreach)
Shield Analytics (for LinkedIn analytics)
Taplio (for content + outreach combo)

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MCP Servers

Brave Search

Research prospect companies and recent news for personalization

Filesystem

Store prospect lists and message templates

Common Mistakes

Sending 100+ requests per day

LinkedIn flags this as automation. Send 5-10 high-quality requests daily. Volume without relevance gets you restricted.

Pitching in the connection request

The connection request is for connecting, not selling. Pitch in the follow-up after they have accepted.

Using the same message for everyone

If you cannot find something specific to mention about a prospect, do not message them. Generic messages get ignored.

Not following up

80% of responses come from follow-ups, not initial messages. Follow up once after 3-5 days with something valuable.

Frequently Asked Questions

Will LinkedIn ban me for this?

Not if you send under 20 requests per day and personalize each one. The risk comes from automation tools and mass messaging. Manual, personalized outreach is allowed.

What is a good connection request acceptance rate?

30-50% for personalized requests. < 20% means your targeting or messaging is off. > 60% means you are probably not being specific enough and people accept out of politeness.

How do I find prospects without Sales Navigator?

Use LinkedIn search with filters (title, location, company). Join relevant groups and message active members. Comment on posts from your target audience and message people who reply.

What if they accept but do not respond?

Follow up once with something valuable — an article, an introduction, or a relevant observation. If they still do not respond, move on. Do not chase.

Should I use automation tools?

We do not recommend it. LinkedIn's detection is aggressive. Manual outreach with this workflow takes 30 minutes a day and gets better results than any bot.